When you’re shopping for a sports ticket or a ticket to a sporting event, you’ll find many more options available than what you can find on the internet.
There are a number of options on offer, from cheaper deals on ticket websites to direct-to-consumer deals.
But what about when you’re looking for something special, something special for your family, for friends, for yourself?
That’s where the Australian Financial Quality Index comes in.
The index, launched in July this year, measures how much a consumer is willing to pay for a product or service.
The more the better, with the indexing industry leading the way with a strong showing in the past few years.
“If we look at all consumer choice and the way it’s delivered, it’s really improving,” says John O’Sullivan, chief executive of the Australian Retailers Association.
“That’s why we’re so excited about the index, because we think that the index shows the industry is doing well and is providing value.”
O’Brien says the index is particularly important because it allows consumers to compare products and services, with information about the quality of the product and service available on each side of the payment.
“The index shows that consumers want the best quality product and the best value,” he says.
“And it’s helping to build the consumer choice, which is really good for everyone.”
Aussie-based sports broadcaster and producer, Tom Loeffler, says the key to the index comes down to the type of product being compared.
“I think what the index does is show you what’s available, what you might be looking for, and then you can buy the best product for that type of price,” he said.
“So you can look at some of the cheaper products that are on offer and decide whether you should buy that, or you might want something more expensive, like a ticket.”
While the index doesn’t give an absolute price for a ticket, it does give an indication of the price that people would be willing to spend for the product.
In a survey of more than 3,000 Australians, nearly half said they would pay $200 to buy a ticket and half said the same for a baseball game, says Loefler.
For the average adult, that would equate to around $2,600 a year.
“But when you look at the price of a ticket for a football match, it can be much more,” he adds.
“You can get that for around $100, or maybe $300.
So that’s the difference.”
For people who are less likely to be able to afford the ticket, O’Malley says they can look for something that offers value for the money.
“We’re not saying that it’s the cheapest ticket you could get for a sporting match, but there are some things you could do to make sure you get the right ticket to your event, or for your children’s event, that’s more likely to get you the right price,” O’Neill says.
Sports fans in Sydney have long been a big draw for the Australian market, with ticket sales reaching nearly $1 billion a year in 2016, according to the Australian Sport Council.
Sports tickets in the ACT are more than 10 times more expensive than those in the rest of the country, says O’Meara.
The Australian Sports Commission has been trying to improve the way ticket sales are conducted across the country.
A number of initiatives, including the introduction of online ticketing, have helped.
The ABC’s Mark Taylor reports.